REVEAL
A brand designed to be discovered, not promoted.
Branding one of Champagne's best kept secrets.
Personal Vintage is unlike any other Champagne experience. Available only by invitation and recommendation, customers spend up to seven years creating a vintage tailored to their own palate through tastings, harvests and private events.
The challenge wasn't simply designing a luxury brand. It was designing an experience worth waiting for.
A vision, not a brief.
Hatt et Söner didn’t arrive with a specification. They had an ambitious vision but no blueprint for bringing it to life.
Together, we helped turn that vision into a brand, customer journey and design system by understanding the experience first, then finding the most appropriate way to express it.
Designing anticipation.
Seven years is a long time to wait for a bottle of Champagne. The question became: What do customers take home after their first visit?
The Welcome Pack needed to be more than an introduction. It became a souvenir of the first visit and a companion for the entire journey. Events, invitations and communications followed the same principle, turning seven years of anticipation into a meaningful journey.
Everything belonged.
Rather than borrowing the familiar language of luxury brands, we drew every design cue from the estate itself.
An old Venetian mirror became the foundation of the identity, its silhouette creating a form that could only belong to this brand. The colours, materials and photography all grew from the place and the people behind it. The result was a brand that felt authentic because every decision had a reason for being there.
Designing for the senses.
Personal Vintage is an experience built around the senses. The taste and aroma of the wines, the conversations and music of each event inspired us to engage the senses the Champagne itself couldn't.
Paper stocks were selected for their tactility, prestige labels were debossed into metal foil, and every touchpoint was designed to reward closer attention rather than compete for it.
A brand built to be shared.
Without advertising, the experience became the marketing. Every touchpoint had to earn a recommendation, making the customer journey just as important as the identity itself.
We created a connected brand system spanning packaging, communications, digital touchpoints and customer experiences. to build a connected brand ecosystem that rewarded loyalty while preserving a sense of discovery.
The identity continues to evolve today, but its foundations remain because they were built around the experience rather than around trends. The brand became memorable because the journey was.